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rent or buy?

Renting through Sterling could save you time, worry, and money.
Water heater

Pros and cons of renting versus buying a water heater.

Everyone’s home and lifestyle are unique. When it's time to acquire new equipment,
renting can offer flexibility, peace of mind, and savings.

Book a Consultation or Diagnostic

Why rent?

There are a few scenarios in which a case can be made for renting instead of buying equipment: steep upfront costs, the presence of hard water (causing increased wear and tear), or simply a lack of interest in ownership.


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No upfront costs, only consistent monthlies.

You can choose your new water heater without worrying about significant upfront costs. Your payments are spread out, making them much easier to manage. This monthly fee is locked in, with no monthly rental increases for 5 years, guaranteed.

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All maintenance and repairs are fully covered as part of rental.

We proactively call to schedule periodic maintenance on your equipment and catch breakdowns before they happen.

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24/7 emergency servicing at no cost.

We'll be there immediately in the event anything goes wrong, and total replacement of your equipment is covered if we can’t fix the issue.

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Automatic government rebate and subsidies.

Depending on your city, Sterling will ensure that you are able to take advantage of as many rebates and subsidies available to you.

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Buy out your equipment any time.

This is an open-ended agreement where you are gaining equity as you rent. If you sell your home, you can transfer the equipment to the new owners or buy out the remaining balance.


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Ownership adds value.

If you know you may be selling your home in the next 3-5 years, an owned water heater can contribute to the value of your house to buyers.

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Take advantage of Sterling's competitive pricing and expertise.

We offer competitive pricing on all major brands of water heaters. We will ask the right questions to determine your needs, make sure you’re familiar with the change in building codes, and explain how that may affect your situation now or in the future. The age of your water heater and chimney (if you have one), and the age of your home all factor into our recommended water heater options.

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Purchase your own maintenance plans.

Often, equipment manufacturers require annual maintenance to uphold the factory warranty. Additionally, with high-efficiency furnaces, there are more sensors that need to be maintained when compared with older mid-efficient equipment.

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Unique government rebates and subsidies.

Depending on your city, there may be government rebates and subsidy programs available to individuals purchasing equipment. Some of these are only available to homeowners purchasing equipment outright.

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Hear from our customers

Still have questions?

Sterling team member

Book a Consultation

We have HVAC systems experts available that would be happy to share their knowledge, answer questions, and suggest solutions for Furnaces, Water Heaters, and A/C.
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Prefer to own but want peace of mind? SterlingCare plans start at $9.99/month.

Take back control and enjoy peace of mind with a SterlingCare Maintenance Plan.